- A lead generated when someone was referred by a family member, friend or coworker to us through a presentation.
- A no cost benefit lead, great way to get our foot in the door.. especially when it was given to us by a loved one or close friend.
- You will not only know who your calling, but also have key information on said lead such as spouse, children and the relationship to who referred them.
- This lead could be older but not DEAD! Any referral unresolved is an open opportunity regardless how old it is. PROFITABLE PERSPECTIVE
Call Script
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Select a lead type to view the script
Appointment Setting Script
What time will you be home later today for me to give you a call back? (Give 2 closest options)
If Married: Will your spouse be home as well? (Book a time that both will be home)
What's a good email address for you? (spell it)
Ok, (CLIENT) If I'm booking an appointment with you, then I'm telling another family I'm not available at that time. Are you sure this will be a good time for you?
Common Rebuttals
Lead and Call Tips
ADP Lead General Info
Best Tips and Practices
- Tonality is everything! Be excited about what you have to give them, this is a transfer of belief… the more excited you are about the benefit the more they will be to receive.
- Lean into the obvious, take the approach of acknowledging right away that this was sometime ago but yet unclaimed.
- Never ask is this, may I speak with etc… Use the assumption approach in your intro at all times!
- Take advantage to build rapport and comfortability when gathering post work routine when scheduling the appointment.
- Use your referral notes to tailor your script to your client by inserting spouse name, children etc.. this will not only keep you in control but will also make you more credible and buy you more air time.
Benefits to Highlight
- $3,000 coverage for member
- $3,000 coverage for spouse
- $2,000 for children under 18
- Free gift - no cost to them
- Only takes a few minutes to set up
ADP Lead General Info
- A lead generated when someone was referred by a family member, friend or coworker to us through a presentation.
- A no cost benefit lead, great way to get our foot in the door.. especially when it was given to us by a loved one or close friend.
- You will not only know who your calling, but also have key information on said lead such as spouse, children and the relationship to who referred them.
New ADP Referral Tips
- Tonality is everything! Be excited about what you have to give them, this is a transfer of belief… the more excited you are about the benefit the more they will be to receive.
- Never ask is this, may I speak with etc… Use the assumption approach in your intro at all times!
- Take advantage to build rapport and comfortability when gathering post work routine when scheduling the appointment.
- Use your referral notes to tailor your script to your client by inserting spouse name, children etc.. this will not only keep you in control but will also make you more credible and buy you more air time.
Benefits to Highlight
- $3,000 coverage for member
- $3,000 coverage for spouse
- $2,000 for children under 18
- Free gift - no cost to them
- Only takes a few minutes to set up
Old Pre-Submit Lead General Info
- An older digital lead generated from someone starting an initial application and or simply requested more information from a site regarding our company but never quite finished it.
- This may not seem like such a warm lead on the surface due to created date, but should still be treated as such because no resolution has been had with it.
- You will still have partial important information such as name, telephone number and address which not only puts you in a more confident position but create credibility with your client on the phone.
Best Tips and Practices
- CALL ASAP! The sooner you call this lead the better because it is still alive!
- Lean into the obvious, yes we know its been sometime, yes we know you may have gotten your coverage already… so don't make it about the sale but more about the free unclaimed policy… (goal is to move call forward into presentation)
- Take control of the call, use your script with confidence and focus on progressing the call forward into a rolled presentation… do not ask for permission to proceed, assume you can.
- Lead with the unclaimed free policy, its your foot in the door…once in presentation the process will handle the rest.
- Don't hesitate, do not name drop your business and wait for them to give you the green light to proceed with your script, assume you can and they know why your calling… verifying the address immediately is crucial to kill the skeptics and gives you more airtime to progress the call.
Appointment Set Details
- Emphasize "free benefits" before quoting
- Acknowledge their interest in our company
- Position as congratulations for application
- Set up free benefits FIRST, then quotes
- Be prepared to handle "just want quote" objection
New Pre-Submit Lead General Info
- A digital lead generated from someone starting an initial application and or simply requested more information from a site regarding our company but never quite finished it.
- This is a warm lead, already showed interest and is in the shopping mind to get coverage.
- You will have partial important information such as name, telephone number and address which not only puts you in a more confident position but create credibility with your client on the phone.
Best Tips and Practices
- CALL ASAP! The sooner you call this lead the better because it is freshest on the mind and the warmer your lead is.
- Take control of the call, use your script with confidence and focus on progressing the call forward into a rolled presentation… do not ask for permission to proceed, assume you can.
- Lead not only with how you can help them get what they are looking for but also with what you are giving them at no cost for simply choosing us.
- Don't hesitate, do not name drop your business and wait for them to give you the green light to proceed with your script, assume you can and they know why your calling… verifying the address immediately is crucial to kill the skeptics.
Appointment Set Details
- Emphasize "free benefits" before quoting
- Acknowledge their interest in our company
- Position as congratulations for application
- Set up free benefits FIRST, then quotes
- Be prepared to handle "just want quote" objection
Lapsed Policy Info
- Check date policy lapsed
- Verify current address
- Confirm name spelling
- Check marital status update
- Verify children status update
Lapsed Policy Tips
- Clarify NOT debt collection
- Focus on giving them "something" for now
- Emphasize it's from the company at no cost
- Position as stopgap until permanent coverage
- Use word "existing policyholder" to establish relationship
Coverage Details
- $3,000 for member (accidental)
- $3,000 for spouse (accidental)
- $2,000 for kids under 18
- No medical exam required
- Coverage starts immediately
Policy Check Questions
- When was last review?
- Has anyone renewed free benefits?
- Any life changes since policy started?
- Is beneficiary information current?
- Any address or contact info changes?
Policy Owner Tips
- Position as important policy verification
- Emphasize claim process efficiency
- Reference "free benefits every year"
- Use "entitled as policyholder" language
- Focus on their protection and investment
Annual Benefits
- Free policy review
- Beneficiary updates
- Coverage gap analysis
- Additional no-cost benefits
- Special policyholder discounts
